Why You Need Responsive Web Design

Interactions between businesses, individuals and groups are getting virtual. A comment posted on a social website plays more important role than anywhere else. Name any company or industry, and you will find its presence on the world wide web without any fail. So, what is that driving millions and billions of people to spend 80% time of their day online?

Apparently, with advent in technology, internet has become easily accessible to anyone and everyone. Apart from portable laptops, now users can access the facility of internet on their handheld devices like smartphones and tablets on the go. Now, this is something that is not new anymore. What’s new is that a growing number of businesses and website owners are making constant efforts to make their websites compatible with all devices that are being used by modern users to access the internet. If you want your website to perform well and attract huge number of visitors, then having a responsive website design is must. It won’t be wrong to say that responsive website design has become a norm for all kinds of businesses nowadays.

What Is Responsive Web Design?

Responsive design is basically a technique used by web developers to create an optimized website that is compatible with all types of browsing platforms and devices. This ensures that

customers that use alternate devices to access your website do not have to face any kind of browsing complications while viewing your web pages.

Responsive web design focuses on creating a flexible and intelligent website that is responsive to different screens sizes and can adapt the changes by realigning and shuffling content. So, how can you benefit from it? Lets take a look at some advantages of moving your website to responsive design.

1. Usability

One of the major benefits of using a responsive web design is that it allows your website to adapt to different screens sizes without any delays. Irrespective of the device a user uses to access your website, he/she will be able to see the desired webpage without any flickering, or cuts. With responsive design, the website will shuffle the content itself and makes it adjustable as per the size of the screen.

2. Easy To Maintain

Maintaining a website requires a lot of time, efforts. and energy. So, if you decide to create different websites for different browsing platforms, you will need to invest a substantial amount of money and time on maintenance of all the websites, which is not possible in the long run and can lead to huge losses. Moreover, it is not even a feasible option for small businesses and startups for obvious reasons. A responsive website design will allow your website to open on different devices without any trouble. And, when you feel the need to update your website, you can easily add or delete the content without having to take care of other websites all at once.

3. Better Ranking and SEO Results

When we talk about surviving the cut throat competition online, having a responsive web design becomes need of the hour. If you want your site to perform well, rank high and attract lots of unique visitors every day, then having an optimized website is what you need to invest on. Optimized websites can be accesses by anywhere. Rather than optimizing the content for different websites, responsive design will give you the ability to update the content on a single website that can be accessed on all kinds of platforms and devices. Best part is that the URL of the website remains same, which means your SEO ranking is not affected.

4. Boost Conversion Rates And Revenue

When you are able to give your users easy access to your site, they are likely to come back to your site to fulfil their particular needs. Dealing online is all about comfort and convenience. Having responsive design will help you provide that convenience to your customers, encouraging them to return to your site. Enhanced user experience is what you need for better profits and responsive design will lead to increased sale and better revenues. A professional web developer should be able to deliver instant results and it won’t be long that you will realizes how this little concept will change the entire online presence of your business in short period of time.

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